Category: Blog

First Impressions: A Marketer’s Guide to the Welcome Email

Recently, members of the Treefall Marketing + Creative team attended an event hosted by the Kansas City Direct Marketers Association titled The Power In Your Network: Best Practices in Nonprofit Marketing. While in attendance, we gained insight on storytelling for appeals and campaigns, best marketing practices for reaching millennials and women, successful direct mail tactics and email marketing and automation strategies for nonprofits.

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Reel Marketing Insights: Top Movies for Marketers

While a trip to the movies is billed as the ultimate form of escapism, we can often learn more than we realize from the larger-than-life stories unfurling before us. With this principle in mind, members of the Treefall Marketing Team decided to celebrate National Movie Day by viewing (or, in some cases, re-viewing) films that can teach us something about marketing, be that lesson a faux-pas or a how-to.

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How Small Businesses Can Optimize Their Marketing Strategy This Holiday Season

While the holiday season notoriously dubbed ‘the most wonderful time of the year,’ for small businesses, the holidays can often be extremely busy, stressful and frenzied. With Black Friday, Cyber Monday and the December holidays on the horizon, the shopping season is officially upon us. Although the next two months of frantic gift buying may seem intimidating, if small businesses plan ahead and outline a marketing plan, the holiday season can bring both joy and enhanced sales! Throw on your favorite holiday sweater, grab a cup of eggnog, and read our 2019 small business holiday marketing strategies!

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Treefall (Allen Press) Wins AM&P EXCEL Award for Pro Bono Marketing Services

Treefall Marketing + Creative (Allen Press, Inc.) was awarded Silver at the 2019 Association Media & Publishing (AM&P) EXCEL Awards in the category of Pro Bono Promotional Content. Awards were announced at the 39th Annual EXCEL Awards Gala in Washington, DC held June 24. The award recognized the logo redesign and new brand identity performed for the Tire Society in August 2018. The AM&P EXCEL Awards is a distinguished competition that recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications.

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Allen Press Launches New Marketing Agency

Allen Press, Inc is pleased to announce the launch of its new marketing agency – Treefall Marketing + Creative. The full-service agency will focus on supporting businesses and organizations of all sizes by providing graphic design and creative services, digital marketing and marketing strategy services.

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